Memory Triggers

Top 25 memory-triggering sounds include birdsong, a waterfall and waves crashing
Posted on 05/09/2025
Decorative and graphical representation of sound waves

A study of 2,000 adults, aged 50 and over, found four in 10 people experience sounds that prompt nostalgic thoughts a couple of times a week - while one in 10 people experience this daily.

Sound is also said to set off the best memories ahead of sight and even smell, according to the research. Others said a cat purring, trees blowing in the wind, a crackling fireplace and church bells would take them to another place in their memories. For some, rain on the windows, sheep bleating and a train going over tracks are enough to make them smile.

Gordon Harrison, chief audiologist at Specsavers, which commissioned the research, said: "Sound impacts most aspects of our lives, so it is no surprise that certain sounds trigger happy youthful memories - particularly when it comes to sounds of the outdoor.

"However, given the importance of our hearing, it is important to be checked out regularly to ensure such memories aren't lost along with reduced hearing."

The kettle boiling, the radio playing and airplanes flying overhead, also featured in the top 40 positively-triggering sounds, according to the over 50s.

Sounds from the outdoors trigger good times for 67 per cent of adults, which is why 78 per cent tend to spend lots of time outside.

Top 25 memory-triggering sounds according to the over 40s

  1. A specific song or piece of music
  2. Waves crashing on the shore
  3. Birdsong
  4. A crackling fireplace
  5. Walking on fresh snow
  6. A waterfall
  7. Cat purring
  8. Trees blowing in the wind
  9. Rain on the windowpane
  10. Rustling leaves
  11. Church bells
  12. Bees buzzing
  13. A thunderstorm
  14. Rain patter on leaves
  15. Children playing outside
  16. Lawns being mown
  17. A fountain
  18. The radio playing
  19. Sheep baaing
  20. Seagulls squawking
  21. A train going over tracks
  22. Cows mooing
  23. A cork popping
  24. Dinner being served up
  25. Pouring a drink